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Caroline Baussan is a seasoned marketing professional with extensive experience in brand and product marketing, growth strategies, and digital transformation across various industries. Currently serving as VP Brand Experience at PrestaShop, Caroline leads the company's marketing strategies aimed at enhancing brand visibility and accelerating revenue growth. Previous roles include Head of Growth Factory at PrestaShop, where strategic brand positioning was a key focus, and Growth Marketing Manager at Aepsilon, driving digital identity and performance optimization projects. Past positions also include leadership roles at Amadeus, Yahoo, Cisco, and Pathé Distribution, demonstrating a strong track record in managing cross-functional teams, executing innovative marketing campaigns, and overseeing product development processes. Caroline holds degrees in International Business, Management, and Marketing from NEOMA Business School and Lancaster University.