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Jerrid Grimm co-founded Pressboard in 2014, where they helped brands and publishers collaborate to create, distribute, and measure content. Jerrid also developed award-winning content measurement and reporting tools for influential content marketers. Prior to Pressboard, Jerrid worked as a Mentor at GrowLab from 2012 to 2014. From 2004 to 2014, they served as the VP of Client Service at NEWAD, overseeing client service activities for Indoor Advertising and Experiential Marketing in Western Canada. In addition, they led the online division for Newad's online display advertising network in English Canada. Jerrid began their career as an Account Executive at Pattison Outdoor from 2000 to 2003.

Jerrid Grimm completed a Master Class in Digital Communication and Media/Multimedia at Hyper Island in 2013. Prior to that, they attended NAIT (Northern Alberta Institute of Technology) from 1998 to 2000, majoring in Marketing. Additionally, they obtained certifications in Inbound Marketing, Marketing Software, and Sales Software from HubSpot in June 2020.