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Petteri Lillberg is a seasoned executive specializing in sustainable business practices, currently serving as the Director of Sustainable Business at Knowit and as the Executive Director and Group Facilitator at Presidents Institute Suomi. Lillberg holds significant experience as a Board Member for UNICEF Finland and previously contributed as a Senior Expert at Demos Helsinki, focusing on sustainability strategies across various industries and governmental agencies. A former CEO of McCann Helsinki, Lillberg successfully transformed the agency's market position. Lillberg is also recognized for authoring a marketing book on sustainability and for writing columns in leading Finnish publications. Academically, Lillberg holds an M.Phil in Intellectual History and Political Thought from the University of Cambridge and a Master's degree in History from the University of Helsinki.