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Roy C. is the Founder and Owner of Pioneer Lifestyle (China) Limited and Pioneer Lifestyle Limited, both serving as sales and distribution partners for global brands in the China and Asia markets, respectively. With over a decade of experience, Roy C. has successfully built renowned consumer lifestyle and home products brands. Additionally, Roy C. serves as a Regional Distribution Partner for Lightmakers BV | Light & Living EU, Present Time, and HARTÔ, focusing on market expansion, brand promotion, and strategic inventory management across various regions, while implementing marketing analysis and customer loyalty initiatives.