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Shuang Yu Yap is a digital marketing professional with extensive experience in various roles across multiple companies. Currently serving as a Senior Associate in Digital Regional Marketing at Preqin since September 2022, Shuang Yu Yap previously worked as a Digital Marketing Specialist at Zühlke Group and held positions including Digital Marketing Lead at Evorie Global and Consultant/Marketing Associate at KeyHole Insights. Experience includes developing and implementing paid media strategies, managing website development, and driving brand awareness through digital content marketing and lead generation. Shuang Yu Yap's educational background includes a Bachelor of Business Administration from the National University of Singapore, completed in 2019.