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Renata Chies is an experienced SEO Growth Marketer currently leading SEO strategy for Preply Business since May 2024. Previously, Renata served as Content Marketing Manager at Factorial, where notable achievements included a 50% year-over-year increase in organic search traffic and a 200% boost in conversion rate from Lead to MQL. Prior roles include Content Marketing Specialist and News Correspondent, with extensive background in inbound marketing, content creation, and performance analysis for various B2B and B2C clients. Renata’s foundational experience includes journalism and production roles at Grupo RBS and Câmara Municipal de Caxias do Sul, complemented by academic credentials from the University of Caxias do Sul and vocational training in Media Communications from EET Australia.