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Chema Acevedo Martínez is a seasoned professional in product design with extensive experience in UX/UI, CRO, and digital marketing. Currently part of the Product and Innovation team at acens, a Telefónica Tech company, since July 2022, Chema specializes in the design and optimization of digital products. Prior roles include serving as Chief Digital Officer at MAN Medical Institute and cdmon, where leadership in product design, e-commerce, and business analytics was demonstrated. Chema also has a significant background as a freelance product design consultant and has held various positions in marketing and digital support across several notable companies, including Vodafone and Orange. Educational achievements include a Master's degree in Web Analytics and Multidevice Digital Marketing from OBS-EAE Business School and certifications in design systems and project management.