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Pedro Bessa is a seasoned professional in performance marketing, currently serving as Senior Performance Marketing Manager at Preply since July 2023. Previously, Pedro held the same title at simpleclub from December 2021 to June 2023, focusing on driving B2C paid growth through various online channels and managing campaign budgets. Prior experience includes roles as SEM Manager at Delivery Hero, where responsibilities included optimizing SEM campaigns and managing significant budgets, and as SEM Specialist at trivago, concentrating on campaign development and performance analysis. Pedro's career also encompasses project management in the solar photovoltaic sector at Efacec and client-facing sales roles. Educational credentials include a Master's degree in Electrical and Electronics Engineering from Faculdade de Engenharia da Universidade do Porto and a German Scholarship from Goethe-Institut e.V.