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Siti Umaeroh has a solid background in data management and analysis, currently serving as Data Leads Management at PT Premier Qualitas Indonesia since August 2023, where responsibilities include data collection, cleaning, and creating reports for sales teams. Prior experience includes working at Blibli.com in the Blibli Loyalty Team Service, where Siti maintained seller relationships and addressed operational complaints. Additional roles involved marketing at Lumineux Organizer, coordination in the Himpunan Mahasiswa Geofisika Indonesia, and internship positions focused on data processing and analysis in various geological studies. Siti holds a Bachelor's degree in Geophysics from Universitas Padjadjaran.