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Safi Bughrara serves as the Director of Sales Strategy & Planning at Premier Nutrition since January 2023, previously holding positions at Dreyer's Grand Ice Cream where responsibilities included managing an e-commerce sales joint venture with Nestlé USA and leading national sales for the Haagen-Dazs brand. Safi's career at Nestlé spanned from January 2012 to February 2020, with roles ranging from a National Account Manager to a Category & Channel Sales Strategy Manager, delivering significant sales growth for key brands. Educational credentials include a Bachelor's Degree in International Relations and Affairs from Michigan State University.