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Dan serves as President and CEO of PreludeDx, a Fjord Ventures company that developed the DCISion RT test for women diagnosed with DCIS breast cancer.

Dan’s 20-plus years of operational and commercial diagnostic experience includes positions with medical device, lab services, and molecular testing companies. Before joining PreludeDx, he was President of Pathnostics, a full-service cancer diagnostics company providing clinical and molecular pathology testing services throughout the U.S.

Previous positions included General Manager of Abbott Laboratories’ oncology lab company, where he oversaw P&L and designed growth strategies that led to Abbott’s successful sale of PersonalizeDx; Vice President of Sales and Marketing for CombiMatrix Corporation, a national provider of molecular diagnostic services, where Mr. Forche developed and executed key sales and marketing initiatives; and Senior Vice President of Sales and Marketing of Netherlands-based Agendia Inc., a genomics company with the first FDA-cleared IVDMIA test (MammaPrint) for breast cancer recurrence, with Dan responsible for opening and building US operations.

Earlier positions included Senior Vice President of Sales and Marketing for Insight Health Corp., a national provider of diagnostics imaging services with annual revenues of $285 MM; various roles, including Vice President of Marketing and Oncology Sales, for US LABS, where Dan was instrumental in strategies that grew revenue from $3 MM in 2000 to more than $75 MM in 2004; Worldwide Marketing Manager for Ventana Medical Systems, a manufacturer and developer of automated immunochemistry systems for cancer testing, where Dan launched the BenchMark system, today’s leader for IHC testing. US LABS was sold to LabCorp for $160 MM in 2005. Ventana was sold to Roche for $3.4 BB in 2008.

Dan began his career in medical diagnostics with Abbott Laboratories. He received a B.S.B.A. in marketing from Central Michigan University College of Business.