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Heather Hooks currently serves as the Head of Product Marketing at Extend, where leadership involves guiding product positioning and activation campaigns, particularly in collaboration with partners like American Express, Visa, and MasterCard. Additionally, Heather is a Fellow at prehype, contributing to venture development by supporting corporate product innovation. Previous positions include Director of Product Marketing at The Trade Desk, Vice President of Marketing at both Teralytics and Operative, and Director of Marketing roles at Coleman Research. Heather's career began in international media sales at Big Media Group. Educational credentials include a BBA in International Business/German from the Texas McCombs School of Business.