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Cheryl Siow is currently Vice President, Global Sales & Account Management at Preferred Hotels & Resorts and Vice President, Global Sales at Beyond Green. Cheryl has a strong background in the hospitality industry, with experience in various roles such as National MICE Director at Club Med and Director at MCI Group. Cheryl is known for their successful management of large incentive groups and increasing brand awareness in the Chinese market. Cheryl holds a Bachelor of Business - IT from RMIT University.