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Michael du Plooy, CFA, currently serves as Group COO and Managing Director at Preference Capital, an investment holding company focused on SME lending and financial services in South Africa. Previous roles include Chief Executive Officer at Cash Flow Capital South Africa, where Michael led the company as a prominent alternative lender to SMEs from its inception in 2014 through February 2024, progressively taking on more responsibilities across various operational domains. Additionally, Michael held the position of Chairman at the South African SME Finance Association, advocating for best practices within the lending industry. Earlier career experience includes roles as Director at Viacor Property Group, Stockbroker/Portfolio Manager at PSG Konsult, and consulting at Business Enterprises at the University of Pretoria. Michael's academic qualifications include a Chartered Financial Analyst designation from the CFA Institute and finance degrees from the University of Pretoria.