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Jim Rocco has a long and varied work experience. Jim began their career in 1997 as an Associate Manager of Marketing at HBO, where they were responsible for launching integrated marketing campaigns that built awareness of the HBO Sports brand and boxing programming. In 2015, they joined Barclays Center as the Director of Marketing, where they managed marketing, advertising and promotional activities for Barclays Center franchises Brooklyn Boxing and Brooklyn Hoops, as well as implemented the development of media/marketing plans for sports entities at Barclays Center and other affiliated properties. Most recently, in 2019, they joined PRCG | Haggerty LLC as the Managing Director of PRCG | Sports.

Jim Rocco attended LIU Post from 1988 to 1992, where they earned a Bachelor of Fine Arts (B.F.A.) in Communications with a concentration in Broadcasting.