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Karim Frølund Jarrar is a Brand Director and Partner at Pravda A/S, with extensive experience in strategic development of B2B brands, creative campaign development, seminars and workshops, and core brand messaging. Karim has a background in corporate communication, with a Master of Arts degree from Aarhus University. Karim has also been involved in various marketing and CSR roles at companies such as Vestas, Grundfos Management A/S, and Lindegaard & Co. Additionally, Karim is a member of the Nova Pro Talent Network and a co-founder of KOM!KBH, a professional network for young communications/PR/IMC practitioners in Copenhagen.