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Muhamad Taufik Hidayat is a skilled marketing professional with extensive experience in digital and performance marketing. Currently serving in the Performance Marketing role at Praktis since May 2023, Muhamad previously held positions such as Digital Marketing professional at House of We.Kala, from September 2022 to July 2023, and Head of Digital Marketing at Bigmo Essential from March 2022 to January 2023. Responsibilities have included devising comprehensive marketing strategies, managing various advertising platforms including Facebook, Instagram, TikTok, Shopee, and Tokopedia, as well as overseeing budget planning and distribution. Additional experience includes digital marketing roles at Wallts, Oriana Boutique, and administrative positions at Otoritas Jasa Keuangan, MATOA INDONESIA, and PT. Perkebunan Nusantara VIII. Educational qualifications include a Bachelor's degree in Management from Universitas Pendidikan Indonesia, completed in 2020.