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Manuela Diaz is an accomplished professional specializing in business development and commercial transformation with extensive experience across various leadership roles. Currently, Manuela serves as the Head of Business Development at PRAGMA since November 2021. Prior experience includes significant positions at Eficacia S.A., where Manuela directed business development in B2B models, implemented commercial transformation projects, and aligned operational processes in retail. Manuela has also held managerial roles in service management, process improvement, and integrated management systems in previous companies, demonstrating expertise in strategy development, project management, and sustainable practices. Educational qualifications include a degree in Process Engineering from Universidad EAFIT and a specialization in Project Management from Universidad Tecnológica de Bolívar.