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Peter Rudd is an experienced sales leader with a robust background in the electronics and electrical products sectors. Currently serving as the VP of Sales Europe at PRÆSIDIAD since January 2022, Peter Rudd leads European sales operations, focusing on integrating field and internal sales teams across Centres of Excellence in Leeds and Katowice. Prior roles include Sales Director at Arrow Electronics and Honeywell, where Peter Rudd managed sales forces and directed strategic initiatives in the UK and Ireland. Rudd's career highlights also include positions at GE Consumer & Industrial, Kingspan, RS Components, and Schneider Electric, demonstrating a strong command of sales management, marketing, and team leadership. Peter Rudd holds a Higher National Diploma in Electrical and Electronics Engineering and an MA in Marketing from Birmingham City University.