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Nikki Crawford is a seasoned marketing professional with significant experience in leadership roles. Currently serving as the Senior Director of Business Excellence and Marketing at PRÆSIDIAD since August 2020, Nikki is involved in a global manufacturer known for its market-leading brands Betafence and Hesco, which focus on asset protection and security solutions. Prior to this, Nikki held various roles at Honeywell, starting as Marketing Manager in Honeywell Life Safety Systems from February 2003 to December 2010, and subsequently becoming the EMEA Marketing Leader, where responsibilities included leading a customer marketing team and driving growth through product launches and digital demand generation campaigns from January 2011 to the present. Nikki holds a CIM Diploma from the Chartered Institute of Marketing and a degree in European Marketing, Marketing and French from the University of Humberside.