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Franco Daniele Palvarini is an accomplished professional with extensive experience in digital commerce and omnichannel sales. Currently serving as the Group IT Omnichannel Sales Director and Group IT Digital Commerce Director at Prada Group since January 2022, Franco combines strategic oversight with technology leadership. Previously, Franco held various positions at Accenture Interactive, including Experience Technology Strategy Lead and Managing Director, where responsibilities included developing end-to-end experience architectures and leading teams in large-scale digital commerce implementations. With a foundation in consulting roles at Accenture and Andersen Consulting, alongside a solid educational background from Politecnico di Milano, Franco has cultivated a deep understanding of omnichannel retail practices, focusing on user experience, order management, and customer analytics.