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Juhi Smita is an accomplished journalist and author with extensive experience in media and entrepreneurship. Since November 2016, Juhi has been contributing to Prabhat Khabar as a journalist. In parallel, Juhi has held roles as an author for Youth Ki Awaaz and Medium since March 2020 and June 2020, respectively. Juhi also serves as a co-founder of Ridek, India's first ridesharing service for women, launched in August 2021, which focuses on safety and convenience in transportation. Additionally, Juhi has been a freelance writer for Campus Varta since July 2019 and is a founding member of Womenia Story, starting in March 2019. Juhi holds a master's degree in Mass Communication/Media Studies from Ranchi University and a bachelor's degree in the same field from NRAI School of Mass Communication, Management & Technology.