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As Head of Patient Experience at Praava, Kutub is responsible for ensuring all patients have a delightful, seamless experience throughout their entire health journey. He works across multiple teams to foster and continuously improve upon Praava’s culture of empathetic, patient-centered care.

Prior to this role, he has worn many hats at Praava, notably as Head of Communications, where he developed and implemented Praava’s communications strategy, coordinated press events, and conducted media training for the organization.

Kutub has over a decade of experience in communications, working as an editor, writer, and journalist for leading news and media outlets in Bangladesh and abroad, including BBC Media Action and The New Age. He has a passion for writing and was first published in the Daily Star, in 2000.