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Serena Fleming is an experienced professional in the music and entertainment industry, currently serving as an International Operations Partner at PPL since January 2021. Previously, Serena worked as an Artist Manager at underplay management, where responsibilities included coordinating strategies for new talent and managing artist release campaigns. Prior roles include Artist Management Specialist at Big Bear Management, where Serena oversaw international campaigns and brand partnerships for artists such as David Gray and Mahalia, and Senior Music Booking Assistant at Creative Artists Agency, where key contributions were made to the management of tours and live events for high-profile artists. Additional experience includes senior booking roles at International Talent Booking and operational management at The Academy music venue. Serena holds a Bachelor's Degree in Media Management and Production from the University of West London and possesses a strong background in artist relations, marketing strategy, and live event coordination.