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Annika Müller has a diverse work experience that spans over several years. Annika started their career in 2007 as an apprentice Event Manager at Stockheim Catering Hamburg GmbH, where they worked until 2010. In 2013, Annika founded and became the CEO of Flowy Apps GmbH, a role they held until joining ppi Media in 2016. At ppi Media, Annika initially served as the Manager of Marketing & Communications from 2016 to 2019. In 2019, they were promoted to the position of Senior Vice President of Marketing.

Annika Müller completed their Bachelor of Arts (BA) degree in Business Administration with a specialization in Marketing from Fachhochschule Kiel. Annika attended this institution from 2010 to 2014. In 2013, Annika also briefly studied at Universidad de Almería, where they focused on Economía de las empresas (Business Economics) with a specialization in Marketing. However, they did not complete a degree from this institution.