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Pedro Paulo Diniz is an accomplished executive with extensive experience in leadership and investment. Since August 2017, Pedro Paulo has served as the Chief Executive Officer of Rizoma Agro. Additionally, Pedro Paulo has been a shareholder and board member at Península Participações since January 2007 and founded PPD Holding in January 2001, specializing in Conscious Investments. Previously, Pedro Paulo founded and led Fazenda da Toca Orgânicos as CEO from 2009 to January 2023. Pedro Paulo has also contributed to Project Drawdown as a board member from July 2015 to December 2020 and served on the board of GPA - Grupo Pão de Açucar from January 2005 to February 2013.