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Piotr Trąpczyński serves as the Director of the Institute of International Business and Economics and an Assistant Professor at Poznan University of Economics and Business since October 2014. In addition, Piotr holds the title of Associate Professor at Poznan University of Economics and has engaged in research focused on foreign direct investment of Polish companies. Responsibilities include teaching courses on Corporate Strategies in International Business and Marketing Management & Strategy. Piotr also acts as Managing Partner at the International Business Centre. Involvement extends to the Academy of International Business as Vice-Chair for Communication for the CEE Chapter. Other notable experience includes roles at Hamburg University of Technology as a Visiting Researcher and various positions in prominent firms such as Procter & Gamble and Accenture. Piotr's educational background includes a habilitation degree and a doctorate in International Business from Poznan University of Economics and Business, along with a triple master’s from ESCP Business School.