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Job Description:

The B2B Marketing Specialist will be responsible for soliciting and facilitating electronic commerce between businesses while handling marketing efforts for, including, but not exclusively:

- Brand awareness

- Demand and Lead Generation

- Website development

- Content curation/creation

- Sales & Sales Enablement

- CRO & MVT

The ideal candidate must exhibit the following:

- Excellent understanding of B2B marketing.

- Demonstrated ability to manage the budgeting process and use analytical skills

- Ability to remotely create and manage marketing strategies

- An understanding of agile marketing to identify and focus on high-value projects and then continuously and incrementally improve the results over time

- Excellent communication skills

Job Responsibilities and Duties:

- Assess and create a B2B marketing strategy

- Design content marketing strategies and set short-term goals

- Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels

- Experience working with a sales team in both Sales Enablement and Account-Based Approach

- Knowledge of Demand Generation tactics and Lead Conversion principles.

- Understanding of A/B and multivariate testing, user segmentation, and reporting processes

- Ability to create value propositions that communicate clearly to targeted audiences

- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands

- Accomplished at leveraging full value from marketing automation processes and tools

- Articulate competitive positioning

- Advise businesses on local, national, and international marketing strategies