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Rebecca Badiner is a Senior Vice President at Weber Shandwick, where Rebecca leads the "South Geo" planning department and manages strategic planning for accounts like USPS and FDA's Center for Tobacco Products. Prior to this, Rebecca held roles such as Director of Research & Insight at Brand Intersection Group, Project Manager at Choice Hotels International, and Brand Planner at Arnold Worldwide. With a background in Advertising & Psychology from Boston University, Rebecca has extensive experience in developing strategic insights and consumer mindset models for various brands and clients.