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Luciana Barbetta serves as the Managing Director for Brazil at Powell Tate since March 2023 and has been the Head of Public Affairs for Brazil at The Weber Shandwick Collective since November 2018. Prior experience includes roles such as Senior Planner at Grupo TV1, Head of Social Interaction at the Governo do Distrito Federal, and PR Assistant to the Ambassador at the Ministry of Foreign Affairs in Saudi Arabia. Luciana has also held various positions in digital media and business development within agencies like Grupo Informe and CDN Comunicação Corporativa. An education background includes programs at the University of California, Berkeley, and Sciences Po, along with degrees in Communication and Business Management from universities in Brazil and Europe.