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Sam Poirier has been working in the engineering industry since 2017. Sam began their career as a Junior Engineer at thyssenkrupp Elevator, and in the same year, they became the CEO and Co-Founder of Potential Motors.

Sam Poirier obtained a Master of Engineering (MEng) in Technology Management and Entrepreneurship from the University of New Brunswick, as well as a Bachelor of Engineering (BE) in Mechatronics Engineering from the same university. Sam is also expected to obtain a Professional Engineer (PE) certification from the Association of Professional Engineers & Geoscientists NB (APEGNB) in July 2022.