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Tavia Vasicek is an insightful brand and marketing strategist who partners with progressive companies to showcase and grow their corporate brands and solutions. She came to Potentia Analytics in 2017 to support the growth and development of their compelling, cutting-edge resolutions for some of today’s biggest issues in healthcare operations.

Tavia’s specialties include brand strategy and development, marketing analytics and planning, account management and development, lead and content generation, cross functional team leadership, website and social media management, grant and proposal writing, public speaking and event planning. She holds a B.A. in Communications from Southern Illinois University in Carbondale with a specialty in public relations/marketing.

After spending nearly three decades in business, product, and human development, Tavia believes that each entity has a specific niche market where human connection plays a key role in joining the two. She strives to empower organizations and thought leaders to differentiate themselves and drive measurable results through targeted content and outreach.