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Mike Bouckaert is an experienced professional who has worked in various roles within the digital product development and customer journey optimization field. With a background in Business & Media, Mike has held positions such as Global Product Director at Novamedia | Postcode Lottery Group, Head of Lottery 3.0 at Nationale Postcode Loterij, and Manager Innovation at Novamedia / Postcode Lotteries. Prior to their roles in the lottery industry, Mike worked as a Senior Customer Journey Owner and Online marketeer CRO/SEO at Coolblue, focusing on customer journey optimization and online marketing strategies. Additionally, Mike served as a Projectmanager Digital at SPEC. | artist management, working with renowned Dutch artists, influencers, and content creators.