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Jochem Rijlaarsdam is a Senior Copywriter at Postcode Lottery Group since September 2015. Prior to this role, Jochem co-founded GUP Magazine in October 2005 and worked as a Copywriter at FCB Amsterdam, Ogilvy & Mather Amsterdam, and &KoenseSeverein. Jochem also worked as a Copywriter at Het Hoofdbureau and as an Editor at Scripta Media. Jochem has a diverse background in concept development and copywriting, having worked with various clients in different industries. Jochem graduated from University of Amsterdam and has a background in applied sciences from Inholland University and previous education from KSH College and Chr. Atheneum Adriaen Pauw.