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Nick Wake is the Founder and Director of Awaken Communications since December 2012, specializing in strategic marketing consultancy with expertise in sport, leisure, and hospitality, having worked with notable clients such as iFLY, Oakman Inns, and Silverstone Circuits. In addition, Wake serves as an Associate Trainer at Seventh-Wave®, delivering workshops focused on leadership development, and acts as a PQ Coach for Positive Intelligence, enhancing individuals and teams' performance. As an Associate Lecturer at Oxford Brookes University, Wake teaches various marketing and business modules, while also serving as a Tutor for CIM postgraduates. Previous roles include Head of Marketing Communications at Grass Roots, Head of Marketing at Sport England, and Marketing Manager at Marriott Hotels. Wake holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honours in Economics and Social Studies with German from the University of East Anglia.