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Catalina Moreno is a specialized professional at Positiva Compañía de Seguros since June 2018, focusing on the functional administration of Salesforce CRM and sales management optimization. In addition to current responsibilities, Catalina also serves as a Business Intelligence Professor for the Master in Data Analytics at Universidad Central since August 2020 and previously taught Industrial Engineering from August 2018 to May 2020. Earlier experience includes roles at PayU, where Catalina was an Invoicing Manager and developed various automated BI tools, and also held positions in fraud analysis and account management. Catalina holds a Master of Science in Business Analytics and Management Science from the University of Southampton and a degree in Industrial Engineering from Universidad Nacional de Colombia.