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Soufiane Elyassi serves as the Regional Sales Manager for North and West Africa at Portwest since October 2022. Prior to this, Soufiane spent nearly a decade at 3M in various roles, culminating as a Senior Sales Executive for the Safety and Industrial Division covering North, West, and Central Africa. Previous experience includes serving as an Export Sales Specialist at 10 RAJEB, where Soufiane developed and executed export strategies and managed international sales. Also notable is the position at Alex Media Service as a Chargé d'affaire, focusing on contract negotiation and team coordination. Soufiane holds an MBA in International Business from Université Laval and a Master's degree in Marketing from Université de Caen Normandie, complemented by a Baccalaureat from Lycée Lyautey.