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Rui P. has a diverse work experience spanning several industries. Rui started their career at Banco Nacional Ultramarino in 1995, where they held roles as a Responsável de Balcão and later as a Gestor de Contas. Rui received recognition for their exceptional sales performance and successfully maintained a branch even when others were closing down.

In 1998, Rui P. joined Porto Editora as the Director de Marketing Escolar, a role they still hold. Most recently, in 2016, they became a Sócio at Porto Insight Apartments.

Rui P. has a diverse education background. In 1994, they obtained a Licenciado degree in Economics from the University of Évora. In 2009, they completed a Post-Graduate program in Marketing at the Universidade Católica Portuguesa. Later in 2013, Rui P. pursued another Post-Graduate program, this time in Go to Market, at the same university. 2020 to 2021 marked their most recent educational endeavor, where they specialized in Technical Director of Football through a Post-Graduate program at Universidade Europeia.