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Carlos Celma is a Market Research & Customer Intelligence Specialist at PortAventura World since March 2022, focusing on customer profiling, satisfaction analysis, and strategic data analysis to enhance customer experience. Prior to this role, Carlos held various positions at Agència Catalana de Turisme from October 2009 to January 2022, including Senior Event Coordinator and Senior Certification Project Manager, where responsibilities included event management and strategic advisory for tourism safety and service quality. Carlos began their career as a Front Desk Receptionist at Kensington Close Hotel And Spa from October 2008 to October 2009. Educational qualifications include a Master’s in Analytics, Big Data, and Artificial Intelligence from EADA Business School, as well as several other degrees in Business Administration and Tourism.