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Ximena Cassab has a diverse work experience spanning different industries and roles. Starting in 2009, they worked as a Journalist for Revista D until 2011. From there, they became an Editor at Expansion (Business Magazine) from 2011 to 2013, where they were responsible for planning, coordinating, and editing management stories. Ximena then joined Grupo Expansión revistas de Aeroméxico as an Editor from 2013 to 2015, where they managed and edited stories for three monthly magazines and also wrote featured articles. Ximena worked as a Project Manager at Conversa BMB from 2015 to 2016 before starting their freelance career as a writer for EL Universal C.P.N. during 2016 to 2018. During their freelance work, they collaborated with online site ViveUsa.mx, writing short stories on various topics and hosting travel tip videos. In 2015, Ximena also worked as an Independent Journalist and Editor, investigating and writing stories for magazines and websites such as Expansión, Milenio, Moi, and Unique. From 2017 to 2019, Ximena held the position of Editor In Chief for Mexico at Konbini, a digital media company focused on pop culture. Ximena then joined Portada in 2015 as an Editor for Sports and Travel Marketing News, later becoming a Journalist covering Sports Marketing. In 2020, Ximena became the Head of Content and Communication at Galería OMR, where they were responsible for creating an editorial calendar, press releases, newsletters, and managing communication with artists' studios. Currently, they are the Editor In Chief at Guerro Flacco LLC, overseeing the creation of original sports content targeted towards the Hispanic audience in the US and coordinating a team of writers and translators.

Ximena Cassab's education history begins in 2006 when they attended the Universidad Nacional Autónoma de México. Ximena completed a four-year program in Communication, Journalism, and Related Programs, graduating in 2010. In the same year, Ximena also pursued Communication and Media Studies at European-University Viadrina. Later on, in 2019, they enrolled in CENTRO diseño | cine | televisión, where they obtained a Master of Fine Arts (MFA) degree in Arte Contemporáneo Mercados y Negocios in 2020.