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Kars Hoving is a seasoned professional with extensive experience in digital marketing and business management. As the Founder and Managing Partner at Growth Partners Rotterdam since August 2020, Kars leads initiatives to enhance digital growth for companies through strategic campaigns. Kars has held multiple significant roles at Routescanner since September 2021, including Global Customer Experience and Digital Marketing, where responsibilities include developing a UX team and optimizing global sales funnels. Additionally, Kars serves as Business Manager at Port of Rotterdam and Co-Owner at Sogno Resorts Istria, focusing on digital strategies and market expansion. With a solid educational background in Business Administration from Erasmus University, Kars combines academic expertise with practical industry applications across various sectors. Other roles include Advisory positions at FDR Risk, HUB Leisure Investments, and as Head of Digital Marketing at Verloning.nl, showcasing an ability to drive digital transformation and lead marketing strategies effectively.