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Michelle Cabrera Ríos is a seasoned professional with extensive experience in marketing and business management within the financial services sector. Currently serving as Assistant Vice-President & Business Manager for the Personal Loans Business at Popular since May 2021, Michelle oversees business performance and product marketing while managing operational aspects of the division. Previous roles include Customer Acquisition & Sales Strategy Manager for Consumer Lending, Marketing Project Manager at Eloan, and Product Marketing Officer at Popular, where Michelle has successfully managed marketing campaigns and strategies across various channels. With a Bachelor's Degree in Communications from Boston College and an Online Marketing Specialization from Universidad Complutense de Madrid, Michelle has demonstrated a consistent ability to enhance customer engagement and drive business growth.