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Becky Percival is the Head of Retention at Popsa since July 2019. Prior to that, Becky held a position as Senior CRM Manager at Wonderbly from May 2016 to July 2019. Becky has also worked as an e-CRM Campaign Manager at Marks and Spencer, a Loyalty and Retention Executive at PhotoBox, and a Media Assistant at Carat Manchester. Becky studied Marketing at Bournemouth University and attended Strode's College.