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Nienke Baerents is an experienced online marketing professional currently serving as Team Lead Online Marketing at PontMeyer since February 2023, focusing on customer insights and omnichannel objectives. Prior to this, Nienke held roles in various companies, including Online Content Marketeer at Prospex, Online Marketing Manager at Arimpex Media Services, and Online Marketer at TMG, where responsibilities encompassed social media, content marketing, and lead generation. Nienke's career began as Account Manager at VS&P, following an early role as Marketing Assistant at WPG Uitgevers. Nienke holds a BA in Media, Information, and Communication Management from Amsterdam University of Applied Sciences and has further qualifications in online marketing from SRM, along with foundational studies in graphic media from Mediacollege Amsterdam.