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Lida R. is an experienced marketing professional currently serving as a Lifecycle Marketing Manager at Pontera since April 2024. Previously, Lida held the position of Marketing Manager of Retention at kencko from March 2022 to December 2023 and worked as an Associate Marketing Manager at Strategic Financial Solutions between February 2020 and September 2021, where notable achievements included enhancing client registration during the COVID-19 pandemic. Lida's background in ecommerce and brand strategy was developed at FreshDirect, with earlier roles in communications, public relations, and technical support across various organizations. Lida holds a Master of Science in Integrated Marketing from New York University, a Bachelor of Arts in English Language and Literature/Journalism from Baruch College, and an Associate of Science in Business Administration from Queensborough Community College.