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Roberto Salcido's work experience includes various roles in different companies. In 2017, they became the General Director at Hipervisual. From 2013 to 2023, they held the position of Communications Director at José Roberto Wear, a fashion brand based in Guadalajara. Roberto also worked as a Communications Director at Connecta México, a company specializing in fiber optic and wireless internet services. In 2020, Roberto served as the Communications Director & Content Producer at OBTec Travel Solutions. Roberto worked as a Media Producer at Pond5, an exclusive royalty-free content producer. Additionally, Roberto operated as a Web & Video Producer at their own company, RobertoSalcido.pro, providing branding and identity strategies and producing corporate videos. In the film industry, they held various roles at FICG Festival Internacional de Cine en Guadalajara, FICMY Festival Internacional de Cine de Mérida y Yucatán, and Semana Nacional de Medicina Crítica. Roberto coordinated hospitality, jury coordination, and transportation and lodging logistics for these festivals. Roberto also worked as a Transport Coordinator at Campus Party México.

Roberto Salcido has a diverse education history. In 2005, they began studying at ITESO Universidad Jesuita de Guadalajara and completed their Bachelor's degree in Communication Sciences in 2010. During this time, they focused on subjects such as Audiovisual Production, Marketing, and Advertising.

In 2003, Roberto obtained a diploma in e-Marketing and Web Tools from Tecnológico de Monterrey, demonstrating their interest in electronic commerce.

To further enhance their skills, Roberto attended various workshops and programs related to their field. In 2012, they completed a workshop on Animation and Video Composition in Adobe After Effects at Universidad del Valle de Atemajac. In 2014, they participated in the Fashion Branding Workshop at Universidad Complutense de Madrid, focusing on commercial management and marketing in the textile and fashion industry.

Continuing their education, Roberto pursued a Diploma in Digital Marketing from the Interactive Advertising Bureau Spain in 2015. The same year, they completed a Diploma in Web Analytics and E-Commerce from Escuela de Organización Industrial, with a focus on web development, digital content/multimedia, and IT resources.

In 2022, Roberto enrolled in Formato Educativo Escuela de Negocios, pursuing an Executive MBA in Business Administration. Additionally, they obtained a Diploma in People Management from Universidad Europea Miguel de Cervantes, specializing in personnel management.

To complement their education, Roberto obtained certifications in digital advertising. In 2021, they acquired certifications in Video Advertising, Shopping Ads, Search Advertising, and Display Advertising from the Google Digital Academy (Skillshop). In 2020, they completed the Waze Ads Fundamentals certification.

Overall, Roberto Salcido has a comprehensive education background in various aspects of communication, marketing, business administration, and digital advertising.