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Fred Hefer is a seasoned data management and business intelligence professional with extensive experience in various high-profile roles across multiple industries. Currently serving as Managing Partner at Pomerol Partners since March 2013, Fred focuses on leveraging data to enhance revenue, reduce costs, and support strategic decision-making for clients. Previous positions include roles as a Data Visualisation and Strategy Consultant at AbbVie and Senior Data Business Analyst at the Royal Bank of Scotland, where Fred evaluated technologies for master data management and business intelligence. Work at Deutsche Bank spanned several key positions, including QlikView Consultant and Finance Manager, where Fred was instrumental in developing business intelligence dashboards and managing financial analytics for prime brokerage products. Fred holds an Hons B. Comm in Financial Analysis and a B. Comm in Economic and Business Management from Stellenbosch University.