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Lisa Franco is a seasoned marketing professional with extensive experience in outbound marketing, e-commerce, and multi-channel marketing initiatives. Currently serving as Senior Outbound Marketing Manager at POLYWOOD® since November 2022, Lisa previously held significant roles including Senior Marketing Manager at JiffyShirts.com and Director of Marketing & E-commerce at DAI Holding, LLC, where Lisa led eCommerce strategies for multiple apparel brands. With a strong background in demand planning and analytics cultivated at Coldwater Creek, Lisa has also directed marketing efforts at notable companies such as Brookstone and The Sharper Image. Lisa holds a Master's in Marketing Analytics from Bentley University and a Bachelor's degree in Business from Saint Anselm College.