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Subhranshu Rath is an experienced marketing professional with over 25 years in the industry. Currently serving as Senior Manager - Marketing Cables at Polycab Wires Private Limited since August 2013, Subhranshu manages All India and Export markets for cables and wires. Previous roles include Senior Manager of Marketing at Gupta Power Infrastructure Limited and Area Manager - Marketing at General Cable Energy India Private Limited, where Subhranshu focused on business development, client negotiations, and ISO certification. Earlier experience also includes positions at Centurywells Roofing (I) Pvt. Ltd. and Havells India Ltd., emphasizing dealer development and marketing strategies. Subhranshu holds a Post Graduate Diploma in Marketing & Sales Management from YMCA - Delhi and a Bachelor’s Degree in Electrical Engineering from Indira Gandhi Institute of Technology.