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Shalini Patel is an experienced marketing and strategy professional currently serving as Strategy Director - Customer Experience at Ralph Lauren since June 2023. Previously, Shalini held the position of Client Director at Accenture Song, focusing on high-impact strategy work for Consumer Goods and Pharma clients. With a robust background that includes roles as a Marketing Consultant at Weave Marketing and Senior Marketing Manager at Krispy Kreme UK, Shalini has consistently demonstrated expertise in marketing strategy, customer insight, and brand management. Early in the career, Shalini accumulated valuable experience at Tesco in various marketing manager roles and began in the field as an Analyst in Mergers and Acquisitions at Arma Partners. Educational credentials include a Professional Diploma in Marketing from CIM and a Bachelor's Degree in Mathematics and Statistics from The London School of Economics and Political Science.